Electric Porsche Macan 2024: Risk or Triumph?

Porsche Macan electric

The new 2024 Porsche Macan is a completely electric vehicle. It is the brand’s second electric car after the Porsche Taycan and offers an interesting relationship between product and performance. However, Porsche might have risked too much with this new model.

We have known for a long time that the new generation of the Porsche Macan would be completely electric. The Stuttgart manufacturer finally incorporates its second electric model after the arrival of the Porsche Taycan in 2019. However, this decision could pose a high risk for the brand, potentially destroying the sales records achieved in recent years.

Making such a major change to one of the best-selling models of an entire brand seems to be a failed strategy. In 2023, Porsche sold 87,355 units of the Macan worldwide, of which 1,155 corresponded to the Spanish market with almost 21% growth in registrations.

This denotes that the Macan is a successful product for the company and is only surpassed by the Porsche Cayenne, which achieved 87,553 registrations last year (only 198 more), a figure lower than usual due to the generational change suffered by the ship. flagship of the SUV range a few months ago.

And even more important is the fact that it achieved these excellent results without the Macan range having any hybrid or electric version. In fact, all the engines of the German SUV are conventional gasoline, so in Spain it has the C label, which clearly does not provide the advantages of having the ECO environmental label from the DGT.

Is it too risky to fully electrify the Macan?

So is it too risky a move to fully electrify the Porsche Macan? On the one hand, yes, but on the other, it is the most logical move to take the next step towards the total electrification of its product range.

Let us keep in mind that the brand has made the Porsche Taycan the company’s fourth best-selling model in 2023, with 40,629 registered units. This represents an increase of 17% compared to the figures obtained the previous year, surpassing in turn the Panamera and the 718 range. And all this, with an electric car that, furthermore, is not an SUV.

If we analyze the market share of electric cars in different parts of the world, we can see that in Spain it stood at 5.6% during 2023, while in the United States it reached 7.6%, surpassing the market barrier for the first time. million electric vehicles registered, figures that are not really remarkable.

In Europe, on the other hand, the results of this past year were more positive. Specifically, there were more than 1.5 million registered electric vehicles, with a market share of 13.6% and a year-on-year increase of 16.4% compared to 2022 data.

And Europe is also the second most important market for Porsche. In 2023, in fact, it achieved a total of 92,197 registrations in the Old Continent, with a growth of more than 10% compared to the previous year and only surpassed by China, where 93,286 Porsches were sold.

In addition, Porsche has kept an ace up its sleeve. The company is not going to stop marketing the Macan with a gasoline engine (the model currently sold), but it will be sold in parallel with the new all-electric generation.

This allows the German manufacturer to continue satisfying the demand of customers looking for an SUV with a conventional thermal engine, and expand the range to all those who prefer to take the step towards a pure electric car and do not want/can buy a Taycan, 20,000 euros more expensive and it is also not an SUV.

At the moment, Porsche has not announced when it will stop selling the Macan with a gasoline engine, but while it is marketing it, it can analyze what the customer response is to the electric model, evaluate when it is time to discontinue the combustion Macan and win time for the electric car to gain market share.

This is the new Porsche Macan 2024

Meanwhile, Porsche offers the first electric Macan in history, a vehicle that lands on the company’s new Premium Electric Platform (PPE), with a new design and a more technological interior.

However, the most interesting thing is what it can offer on a mechanical level. At the moment, the Macan 2024 comes to the market in two different versions. The Macan 4 has 300 kW (408 HP) of power and a 100 kWh battery that gives it enough juice to travel up to 613 kilometers of autonomy.

On the other hand, the Macan Turbo raises the ante to 470 kW (639 HP) of power, shares the same 100 kWh battery and announces up to 591 kilometers of autonomy per charge. In addition, it integrates other innovative technologies, such as rear axle steering, electronically controlled differential lock on the rear axle and the Porsche Active Aerodynamics system, among others.

The new Porsche Macan is now on sale in Spain from 85,382 euros for the entry-level version.